Skip to the main content

Privacy Policy


Thank you for visiting our website! We are aware that you trust us and we consider it our responsibility to protect your privacy. On this page, we explain what data we collect when you use our website, why we collect this data, and how we improve your user experience. Our privacy policy applies to all services provided by By using our website, you agree to the terms outlined in this privacy policy.

Use of our services

When you sign up for one of our services, we ask you to provide personal data. We use this data to perform our services. The data is stored on secure servers owned by Dotlab or a third party with whom we have a data processing agreement.

When you send us emails or other messages, we may retain those messages. Sometimes we ask for personal information that is relevant to the situation at hand. This allows us to respond to your inquiries and requests. The data is stored on secure servers owned by Dotlab or a third party with whom we have a data processing agreement.

We collect data for research purposes to gain a better understanding of our visitors, so that we can tailor our services accordingly. Our website uses cookies (text files placed on your computer) for this purpose. This allows us to analyze how visitors use our website. The information generated by the cookies about your use of the website is transferred to secure servers owned by Dotlab or a third party. We use this information to understand how you use the website, to generate reports about website usage, and to provide other services related to website activity and internet usage. This is always done in an anonymized manner.

When you visit our website, you will see our cookie notification. Through the settings, you can indicate which cookies you want us to place. If you have already set these preferences and want to change them, you can clear all cookies in your browser and reset them when you visit our website again.

We retain the data for as long as necessary to fully address or handle the nature of the data.

An overview of the cookies used

Below we describe the cookies that Dotlab itself places and the third-party cookies that are used.

Core Functions

These are cookies that are necessary for the functioning of the website. Without these cookies, certain parts cannot be used.

Google Analytics

Google Analytics collects anonymous data about browsing behavior on our website. This allows us to see how visitors like you use the website. We use this data to make informed decisions about the design and optimization of our website. To enable careful processing of the data, we have taken the following measures:

  • We have entered into a data processing agreement with Google;
  • We have masked the last 8 digits of the IP address;
  • We have disabled all data-sharing options provided by Google;
  • We do not use other Google services in combination with Google Analytics cookies.

If you do not want us to track your click behavior, you can download a plugin from Google’s website to prevent this in Chrome. This setting applies to all websites you visit, not just


This website uses Insight Tag and Conversion Tag, two analytics tools from LinkedIn. LinkedIn uses cookies, which are text files placed on your computer, to help us analyze the website and improve your LinkedIn experience. The information generated by the cookie about your site usage is transmitted and stored on LinkedIn’s servers in Ireland. LinkedIn uses this data to create aggregated reports on the website usage of all users, not with your IP address.

The cookie only stores information such as which LinkedIn users visit the website, which pages these users visit, etc. This pixel also tracks user behavior after viewing or clicking on a LinkedIn advertisement. This allows LinkedIn to evaluate the effectiveness of ads. Thanks to the pixel, we can show website visitors an ad on the LinkedIn platform as well. The data obtained is anonymous and does not provide us with any further information about your identity as a user.

Pipedrive – Leadfeeder

Pipedrive, in collaboration with Leadfeeder, uses cookies specifically for collecting data about organizations, not individuals. This allows us to know which company visited our website.


To gain insight into where visitors look and click on our website, we use Hotjar cookies. With the data collected by these cookies, we can analyze user behavior on our website, which helps us improve it. This cookie is placed when visiting a page that contains the Hotjar code. The cookie contains a unique identifier (UUID), which allows tracking the same visitor across multiple pages and sessions. This session cookie is used to let Hotjar know if a visitor is included in the sample.

AdWords Remarketing

This website utilizes Google’s retargeting options, allowing us to target visitors who have previously shown interest in our website with personalized advertisements on the Google search engine and the Google Network, based on their individual preferences and interests. This is done through the use of a cookie, which does not store personal data but retains information about the previous website usage. This cookie is stored on your computer or mobile phone. You can find more information about how Google handles your data here.


ActiveCampaign is our email marketing software. It uses cookies to track visits to each page on our site that originate from email campaigns.

WordPress, specifically WPML for language recognition: Our website is available in multiple languages. The WordPress Multi Lingual cookie enables us to display the website in either Dutch or English based on your location.

Social Buttons

The website includes buttons to promote or share pages via Facebook, LinkedIn, or Twitter. These buttons, containing snippets of code, are provided by the respective social media platforms and utilize cookies. These cookies remember that you are logged in so that you do not have to log in again when you want to share something on your social media account. You can review the privacy policies of Facebook, LinkedIn, and Twitter to see how they handle personal data.

Embedded Content

Our website may feature content such as videos hosted on other websites and accessed through Similar to social buttons, these content buttons also use cookies. You can find information about how these services handle cookies and personal data in their respective privacy policies.


To display videos, our website uses Vimeo. This service stores user preferences when playing embedded Vimeo videos. The cookie contains data about visitor preferences for videos, allowing the website to remember parameters such as desired volume or video quality.


We do not collect or use the information for purposes other than those described in this privacy policy unless we have obtained your prior consent. The purposes for which we use personal data are as follows:

  • Providing service to our customers and website users
  • Maintaining a register of processing activities for our customers
  • Managing customer accounts
  • Responding to service or support requests from customers and website users
  • Optimizing our website or for marketing purposes

Third Parties

We only share personal data with third parties as explicitly described in our agreements with customers and in this privacy policy. Dotlab may share personal information with companies that assist us in providing our services. In this context, such transfers to third parties are governed by our data processing agreements with them. These companies are authorized to use your personal information solely to provide services to you or us and only for the purposes for which the personal information was collected. In the case of partners that you contract directly, their privacy policies apply, and we are not responsible for their actions or omissions.


This privacy statement has been drafted in accordance with the capabilities of our website. Any changes or modifications to the website may result in changes to this privacy statement. Therefore, we recommend that you regularly review this privacy statement.

Accessing and Modifying Personal Data

You have the right to request information about the personal data we have stored about you. If you believe that this personal data is incorrect or incomplete, you can request us to supplement, correct, or delete your personal data. Requests for modifications can be submitted through our contact form, and we will handle them as soon as possible.

You also have the right to transfer this data to another data controller.

Choices Regarding Personal Data

We offer all visitors the opportunity to change or delete any personal data that has been provided to us thus far.

Modifying/Unsubscribing from the Newsletter

At the bottom of each newsletter, you will find the option to unsubscribe from our newsletter service.

Update/unsubscribe communication

If you want to update your information or remove yourself from our records, you can email us via our contact form.

Disable cookies

Most browsers are set to accept cookies by default, but you can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please note that some features and services on our website and other websites may not function correctly if cookies are disabled in your browser.

Questions and feedback

We regularly check if we still comply with this privacy policy on our website. If you have any questions about this privacy policy, you can contact us via our contact form or call 010-310 34 10.

Or by mail to:

Dotlab B.V.

Westblaak 104

3012 KM Rotterdam

Applicable law

Dutch law applies to the website and disclaimer. Any disputes arising out of or in connection with the website and disclaimer will be exclusively submitted to the competent court in the Netherlands.

Dotlab B.V. August 24, 2022